Summary
TheBorderlandsposter is remade with a biting and honest take on the just-released film. Released in theaters on August 9, the video game adaptation follows a team of outlaws and misfits who work together to find a missing girl who may be involved in unlocking huge amounts of power.Borderlands’leading castincludes Cate Blanchett, Kevin Hart, Jack Black, Ariana Greenblatt, Florian Munteanu, Geena Gershon, Edgar Ramirez, and Jamie Lee Curtis.
Now, new art from @weeklyplanetpostersreveals an altered poster forBorderlands. Check it out below:
The poster directly mimics one of the realBorderlandsposters, with the group of misfits together in the middle of the action and preparing for an adventure. The tagline reads the real “chaos loves company,” and the cast names are included as per any poster.The one catch is that the movie’s name is changed fromBorderlandsto the critical title “Boredomlands.”
10 Biggest Ways The Borderlands Movie Is Different Than The Video Games
Borderlands takes some big liberties with the source material, introducing characters early and tweaking their in-universe connections and history.
Unpacking Borderlands' Reception
Borderlands Failed At The Box Office And With Critics
The satirical postercomes just after the film was released in theaters to poor reception.Borderlands' reviewswere terrible,receiving a single-digit 9% score on Rotten Tomatoes. The reviews were scathing, with theLos Angeles Timescalling it “an insipid mishmash of trite genre tropes.” Others criticized its poor translation of strong elements from the game into the film, such as its violence and characters.
Audiences liked the movie slightly better than critics, but even theaudience score was a rotten 51% approval rating. The movie adaptation also suffered from poor theatrical attendance and commercial performance.Borderlandsopened to a mere $8.6 million at the domestic box office, performing even below the projected $10-20 million before its release.
$8.6 million
$115 million
9%
Rotten Tomatoes Audience Score
51%
It did not even come close to being the top film during the weekend of its release, as it also faced competition against Blake Lively’sIt Ends With Usand Hunter Schafer’sCuckoo. The film barely made it into the top 5, coming in at no. 4. Topping the box office charts this weekend wasDeadpool & Wolverine, which was in its third weekend in theaters.
Hence, the cultural zeitgeist is already catching on to how much of a failureBorderlandsis, as evidenced by the creation of the “Boredomlands” poster.
An industry source revealed thatsome of theBorderlands’budget was covered by international licensing. Still, the current box office run won’t be enough to make the adaptation profitable, as the breakeven point would be roughly around $230 million, with the budget reported at $115 million. In particular, it’s unlikely to do any better in its second weekend withAlien: Romulusreleasing this week. Hence, the cultural zeitgeist is already catching on to how much of a failureBorderlandsis, as evidenced by the creation of the “Boredomlands” poster.
“That’s not to say that Roth and Crombie’s screenplay fails some test of real-world or internal logic, given that the basic plot is quite easy to follow and takes full advantage of what the fictional planet of Pandora has to offer. The issue is rather that Borderlands seems to have noticed that audiences are tired of movies being overly long and self-indulgent, and thus it course-corrected in the opposite direction."-Tatiana Hullender-Screen Rant’s Borderlands Review
Source: @weeklyplanetposters/Instagram
Borderlands
Cast
Based on the video game franchise, Borderlands is a sci-fi action-comedy film that follows Cate Blanchett as Lilith, a treasure hunter who returns to her home planet, Pandora, to find a tycoon’s missing daughter. Together with a group of unlikely allies, such as a soldier, a teenaged demolitions expert, a wise-cracking robot, and an eccentric scientist, the group will work together to save the girl - all while learning to deal with each other’s unyielding quirks.
