Solo Levelingisn’t a stranger to collaborations, having previously worked with Marvel’s franchise for thefilmVenom: The Last Dance, proving its conquering beyond the barriers of anime. However,Solo Leveling’s latest crossover isn’t only it’s most hilarious one, but also caught fans by surpriseby bringing to life one of the most popular memes of the franchise.
In commemoration of the release ofSolo Leveling Season 2episode #5, which features the first interaction between Sung Jinwoo and Cha Hae In in the anime,the series made an unexpected appearance ina post shared on X by AXE, a recognized brand of body care products, much to the delight of fans who praised this clever and funny publicity as a powerful acknowledgment ofSolo Leveling’s rise in popularity.
Solo Leveling’s Greatest Meme Creates the Perfect Marketing for a Popular Deodorant Brand
The Crossover Gets Funny Response by Sung Jinwoo’s Voice Actor
Fans wanting to smell likeSolo Leveling’s protagonist might now have the opportunity to do so followinga clever promotion from AXE posted on X with the title “Smell great for the true Shadow Monarch”, where one of its products, the body spray Black, features the characteristic glowing eyes of Sung Jinwoo. This funny publicity comes from a popular meme of the franchise back during the serialization of the manhwa born after Cha Hae In smells Sung Jinwoo during their first encounter, and she is pleasantly surprised after realizing that he doesn’t stench like the other hunters and instead has a nice smell.
Solo Leveling Season 2 Drops First Look at Episode 18, Setting Up Jinwoo’s Next Rescue
The preview for Solo Leveling Season 2 Episode #6 promises a big dose of action featuring Jinwoo’s shadow army fighting against the boss Kargalgan.
However, even though the series explains this with the fact thatJinwoo isn’t a regular hunterbut a player who is being favored by the system, many fans have been sharing memes on social media ofSolo Leveling’s characters promoting AXE over the years, which has recently been acknowledged by the brand itself.Sung Jinwoo’s English voice actor Aleks Le even replied to AXE’s postwith “what’s going on” to which the brand teasingly claims to be getting ready for saturday, referring to the release day of the new episodes ofSolo Leveling Season 2.
Solo Leveling Has Become A Cultural Phenomenon
Solo Leveling Season 2 Incredible Adaptation Is Conquering Fans Worldwide
Although this type of interaction between global brands and animes is becoming more common—which is proof of the explosion of the medium—the fact that an international brand not related to the series has even acknowledged a popular meme of the franchise confirmsSolo Leveling’s status as a cultural icon. Not only didSolo LevelingSeason 2 stole an impressive Crunchyroll record, but it has been widely praised by viewers due to its high quality and incredible animation, becoming a potential contender for anime of the year.
No One Saw It Coming, But Solo Leveling’s Anime Is Way Better Than the Manhwa
Solo Leveling Season Two is well underway, and as the series progresses, it’s becoming more evident than the anime is better than the manhwa.
Solo Levelingwas already considered the most influential manhwaever who opened the door for other works to get the recognition they deserved, butthanks to its anime adaptation, it has attracted new international audiences, even gaining the title of best anime series at the Astra Awards in 2024. WithSolo Leveling Season 2still being in the first half of its run, the anime’s popularity could keep increasing, and its influence could further extend beyond the anime community.
Solo Leveling
Cast
Solo Leveling follows Sung Jin-woo, the world’s weakest hunter, who gains extraordinary powers through a mysterious program after surviving a brutal monster attack. As he navigates his newfound abilities, Jinwoo embarks on a quest to uncover the secrets of his powers and the dungeon that altered his fate.
