AZachary Levimovie that flopped at the box office has now become a global hit on Netflix. Overall,2024 has been up and down in terms of box officeperformance. The year kicked off with the February release that would become one of the biggest blockbuster flops of the year:Argylle.Argyllewas not only panned by critics, but it lost millions of dollars as it grossed $96.2 million on an estimated $200 million budget. This was not a great start to the year, giving a lukewarm box office in an early 2024 weekend.

Since then, things have picked up quite a bit.Family movies have been a big part of this year’s box office wins, with thecritically-acclaimedInside Out 2taking the No. 1 spot at the box office overall. Other family-friendly hits in the global box office top 10 this year includeDespicable Me 4,Kung Fu Panda 4, andBeetlejuice Beetlejuice. Levi also had his shot at a family film in 2024. Though it was not as fiscally successful as some of these other titles, the movie has now gained popularity on a streaming platform.

Zachary Levi smiling on the Harold and the Purple Crayon poster

Harold And The Purple Crayon Is Now A Netflix Hit

Harold And The Purple Crayon Faltered At The Box Office

Harold and the Purple Crayonhas now become a streaming success on Netflix. Based on the children’s book of the same name, the film tells the story of an adult Harold as he leaves his drawing-filled childhood behind and learns how to adapt to adulthood.Harold and the Purple Crayonreceived negative reviews, scoring a 28% Tomatometer on Rotten Tomatoes. The film also did not do well at the box office, grossing just $31.6 million worldwide. This paled in comparison to its estimated $40 million budget.

Harold & The Purple Crayon Ending Explained: Why Harold Was Really Created

Harold sets out on an adventure to discover why he was drawn in Harold and the Purple Crayon, and he ultimately finds that answer and much more.

Despite this box office slowness,Harold and the Purple Crayonhas made it onto theNetflixGlobal Top 10.The film took the No. 10 slotfor the week of November 4 to November 10, amassing 3.3 million views. Topping the list this week was the holiday filmMeet Me Next Christmas, which had 18.1 million views. Also making it onto this week’s top 10 wereTime Cut,Don’t Move,Martha,Sing,Alita: Battle Angel,The Secret Life of Pets,Just Go with It, andThe Angry Birds Movie 2.

Actress Tanya Reynolds as Porcupine in Harold and the Purple Crayon.

Our Take On Harold And The Purple Crayon’s Netflix Success

Harold’s Audience Has Always Been In Its Corner

While it is notable for a box office bomb to become a hit on streaming, it is not entirely unsurprising in the caseofHarold and the Purple Crayon. Though they did not come out to the theater in big numbers,the film’s audience has always been its biggest champion. Despite its rotten score with critics, the audience Popcornmeter forZacharyLevi’s moviesits at a universally positive 91%. Thus, even if the movie’s audience is small, those who like the film really like it, a trend that could grow (or worsen) as more people have the chance to see it on Netflix.

Harold and the Purple Crayon

Cast

Harold and the Purple Crayon is a fantasy film based on the book of the same name by Crockett Johnson. Zachary Levi stars as Harold, alongside Lil Rel Howery, Zooey Deschanel, and Jemaine Clement. The film revolves around Levi’s character, who can make his drawings come to life with his purple crayon.

Harold and the Purple Crayon Movie Showing a Hand Holding a Glowing Crayon